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One tag should link to a variety of themes and key words that you've posted about and you should assign no more than three tags .  Be certain that the tags you choose are not repetitive of one another and diverse as this may hurt your SEO efforts. Together with helping readers find what theyre looking for and reviving a number of your old content , internal linking allows you to underline your own website's validity.  You can connect to other blog posts or to your web pages.   Shorten Your Blog URL Website URLs are among the things that search engines crawl because its another touch point for the motors to inform what your page is all about.  Because of this, its important to keep your URL readable and also to prevent a mess of characters and numbers that offer no context to search engines or into the reader.

 

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Below is it shows where to put keywords and the best way to structure them.  Keep in mind that your URL doesn't need to be a direct pick up of the page title.  Utilizing URLs is a practice since they're easier for readers and search engines to comprehend. With all these blogging best practices in mind, you'll be on the ideal path to creating a better site strategy and creating content to your readers.

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From what Ive discovered SEO gets you so far.  Stay there and to reach the top, an article has to be helpful to the reader.  The largest reason for this is since it contrasts with Googles number one prioritythey need to rank the finest content . Here are just six of those practices Ive used to help my posts ranking, to aid you.  From the end of the post, youll have a playbook to perform the same.    The Perfect Word Length Should you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ research: a lot of people use this chart to warrant writing really really long posts. In my experience, a super-useful 200-word guide will outrank a helpful manual of 2,000 words daily.  However, my guideline is to target 1,500 words.  And while I just said there is no ideal length, I follow this rule because it compels me to think about all angles of the subject Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the World Wide Web anymore. They scan.  In fact, research finds that youre lucky if people read more than 20% of what youve written. Consequently, if you want to keep people youve got to break down your writing into short paragraphs. They look like work.  They frighten off people.  If you frighten people off, they leave your site.  And should they leave your website, thats a sign to Google your post isnt very helpful.  And if its not helpful, you begin to drop in rankings.  

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The headline gets the answer to the problem inside.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  Curiosity is created by the headline.  You dont know what is going to make an egg easier to fry if you don't keep reading. And if they remain on your own webpage longer, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and look for opportunities to create hooks.  Should you require assistance with your pins and headlines, one source I turn to time and time again is this free guide on how best to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we like lists It turns out our brains are wired for lists. Participants in the study were much more likely to achieve goals if they created lists than those who did not.

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A Featured Snippet is an answer to a search result that Google picks from an articleand most frequently its in the form of a list.  In the example above, Google shows lots of measures on the best way best to plan an occasion right within its results.  The motive Featured Snippets are so valuable is that if your article is your one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots posts, as theyve improved our ranks and our traffic.  If you would like to obtain a Featured Snippet, theres still some speculation about how Google picks them, but generally whenever I write a blog article, I try to include lists or steps as often as possible.   The Kinds of Pictures That Work Best Take a look at Both of These images.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the picture of the happy, smiling people. Its not that the picture of rocks isnt attractive, its that have been actually hardwired to like pictures of people improved.

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Because I started using pictures of people in my blog posts, Ive noticed they get shared a whole lot more, which is another variable Google considers in its rankings.  Its a small change that makes a big difference.    Your Articles Must be Evergreen Perhaps you have clicked on a post from a Google search result simply to find the content outdated When I encounter obsolete articles, I click the back button and try another outcome. Thats why if I want something to rank highly, I try to make whats called evergreen contentcontent that stays applicable over a long time period.  This means I avoid writing about things which include time-based info or fads.  Some of Wild Apricots evergreen content has been at the top of Googles search results for ages. Ive put everything Ive learned into a very simple playbook that covers how to write and technically optimize articles for Googles search results that anybody can use, no matter the size of your company. If youd like my full playbook on nonprofit SEO, you can observe my free webinar How to Grow Your Organization by Getting Lots and Lots of Traffic to your site.